We are delighted to announce that we are now a Bell Helmet supplier.

We can offer the full range of helmets from the Culture Classic Bullitt through to the Race Star Flex DLX & everything in between. If you’re interested in a specific model, come in for a free sizing & if it’s not something we have in stock we can order your specific size and model normally for next day delivery. Visit our shop here.

BELL: A LEGACY OF CHAMPIONSHIP AND CONFIDENCE

Born in the 1950’s California hot rod and racing scene, Bell founder Roy Richter built an entire industry anticipating the unmet needs of those with a speed-hungry disposition. People wanted to drive fast … he corralled all the go-fast parts he could find into the world’s first speed shop. They wanted to race … he built them race cars. And when the need-for-speed started to reveal some grim realities, Roy did something about that too and Bell Helmets was born.

Roy Richter spent his life removing the limits of what was possible — and his unlimited spirit has been Bell’s guiding light for nearly 60 years, earning the admiration, trust and loyalty of generations of champions. Throughout those years nearly every advance on the list of helmet “firsts” were built under Bell’s auspices. That drive to anticipate and create continues, as much a part of Bell’s ethos today as it was back in Roy’s day.

Whether for auto racing, motorcycling or bicycling, Bell is synonymous with instilling confidence and enabling awesomeness. Established 1954, proven ever since.

THE BELL WAY

Bell exists to inspire and enable the next generation of boundary breakers. It is built from auto racing, motorcycle and bicycle culture. We don’t just make helmets; we make possibilities. Born in a garage. Fueled by grease and will. Guided by pure intent to encourage the world to live, ride, drive and thrive. Hand-in-hand with the world’s best drivers and riders, Bell continues to enable the world’s best to be their best … as it always has.

BELL’S VALUES

What’s important to our customers is what’s important to us. Places to ride and compete, substance over fashion, performance over pose. We seek to celebrate utility, keeping it authentic and sharing the resulting energy. In this way we not only serve the core, but democratically spread the love and expand the sports and activities we ourselves are so passionate about.

OUR PHILOSOPHY

Anything Bell is designed to fulfil a specific set of needs — without frosting. The Bell aesthetic is uniquely appealing in its purpose-built utility in the same way a race car or fighter jet is designed with every aspect of its function in mind. That they are beautiful in their ultimate aesthetic is secondary. In the end we are creating an essential performance tool. We build it to use it.

We are pleased to announce that we are now able to offer the AJS Motorcycle range as a main dealer.

About AJS Motorcycles (From there site https://www.ajsmotorcycles.co.uk/)
“If you search the internet for AJS motorcycles you will see a whole spectrum of motorcycles from the last one hundred years or so. That’s great, but what does it mean today? how old is the company in its current form? what is the mission for AJS? How does AJS relate to its customers?
AJS was re-started by the late Fluff Brown in September 1974. Fluff, who was previously the off road competition manager at Norton Villiers, bought out the ailing company and the entire stock of AJS Stormer scrambles parts.
Fluff continued the parts supply for the AJS Stormer and produced affordable FB-AJS Moto X machines for the clubman racer, and 250cc trail bikes.
Fluff’s eldest son Nick Brown, joined the company in 1987 and was soon looking at the array of small, affordable motorcycles built in China. One of the first children’s Chinese built off road bikes available in the UK was the Jianshe Coyote-80. It was first imported and distributed through a dealer network by AJS in 1998. This well-built little machine was an outstanding success and proved very robust and reliable.
At AJS Motorcycles we only employ the best manufacturing plants to build our motorcycles. That means not only the best manufacturing quality, but the best support and the best spare parts backup.
Our mission is to bring to the market exciting and unique motorcycles and scooters that offer exceptional value and quality, backed up with a warranty and spare parts service of excellence.
Customer feedback is important to us, we encourage our customers to share their experiences with us and to engage with us on social media. In this way we believe we can develop our products better and meet the demands of our customers into the future.
All current AJS motorcycles are European Community Whole Vehicle Type Approved to meet European safety standards and emission levels. We use testing houses such as  SNCH, TUV, RDW and IDIADA for approval.
At AJS we know only too well how important it is to back-up a complex product such as a motorcycle. We have a dedicated team of, knowledgeable staff who provide customer support and arrange the distribution of spare parts.
We are long time members of the Motorcycle Industry Association and adhere to the MCIA Code of Conduct.
Motorcycles are a way of life for the AJS team. Even on days off, our staff members are involved with motorcycles, riding, racing and maintaining them. So you can see, we can truly relate to our customer’s concerns and needs.
Trust in AJS to serve you best.”
 

We are able to offer the complete range off AJS machines from there 50cc scooters up to there 400cc Cruisers (Available later in the year) please feel free to call us or look on our new bikes page (https://sanddmotorcyclesltd.co.uk/new-bike-sales/) for any information.

Team S&D Motorcycles

Riding a motorcycle is an experience that is second to none. You are sitting on a fast machine and moving at a rapid pace while your body is perilously close to the tarmac. While no doubt thrilling, this also introduces a fair element of risk and physical harm to motorcycle riding. The antidote to that is motorcycle armour. The best motorcycle armour reduces the risk of injury and death dramatically. Here we look at ten areas of your body that should be protected when astride a motorcycle.

1) Elbows & Knees

When you lean into a corner with your bike, your elbows and knees extend outwards and come really close to the pavement or tarmac. Even during an impact or when you tumble, these two joints take a real beating. If you’d like your elbows and knees to remain safe when riding a motorcycle, protecting them with armour them is a must. Make sure the riding apparel you buy has specially reinforced zones for elbows and knees. If you feel the apparel is not thick enough, invest in a set of discrete elbow and knee armours and wear them under the apparel. This ensures you skid a greater distance before the tarmac tears through to your skin.

2) The Chest

Unlike your back or neck, which need to be protected from bending, your chest needs to be shielded from the force of a direct impact. The armour for the chest area should reflect this requirement instead of making your torso look like that of Adonis. The best motorcycle protective gear for the chest has enough padding underneath to distribute and dissipate the force of an impact. Your choices when it comes to chest armours and protectors are wide-ranging. Regardless of what you choose, make sure it has a hard shell and adequate padding to distribute and absorb the force of impact respectively.

3) The Neck

Did you know that the collarbone is the bone that’s broken most often in motorcycle accidents? Also known as the clavicle, the bone takes most of the impact when you push your arm out during a fall or when your shoulder rams into a car, street sign or tree. It’s in the latter scenario that a neck collar proves useful; it saves your clavicle from breaking because of direct impact. Of late, a lot of efforts are being made to improve protection for the clavicle/neck system. BMW and KTM are even collaborating to find a way to stabilise the cervical spine, which is often cited as the weakest link in the chain between a good helmet and a sturdy armoured jacket.

4) The Hands

Your fingers are fragile. Even a small crash is enough to snap a finger or two. Thankfully, gloves offering excellent finger protection are available across a wide price range. The safety net offered by a good pair of gloves extends beyond the fingers and includes the palm area, knuckles, scaphoid, and if you opt for full-gauntlet gloves, even the wrist. Many of today’s higher-end gloves sport a leather and Kevlar construction that is reinforced with carbon-fibre in areas that are susceptible to abrasion during a fall. While protection is necessary, it’s important to pick a glove that sits light and allows free extension and movement of your hand.

5) The Legs

We’ve all seen (either in real life or on video) how a motorcycle rider goes airborne after a high-speed crash, their limbs flailing and snapping upon impact. Armour technology has come a long way from the time an exoskeleton was used for the lower body, which resulted in severe injuries because of rider ejection and torso pitch. Modern-day motorcycle armour for the lower body is made of abrasion-resistant material like thick leather, polyester or even Kevlar. And as with chest protectors, armour for the lower body should be capable of distributing and absorbing the force of an impact.

6) The Feet

Nothing can divide a group of passionate motorcycle riders like the debate over armours. There are scores of riders who argue for Kevlar over leather as the ideal riding apparel material and vice versa. But if there is one aspect that unifies opinions, it’s the motorcycle boot. Here high-grade plastic is a clear winner over leather. Boots made from good quality composite or plastic shells slide across the tarmac while keeping your feet safe and comfortable within a softer liner. Motorcycle boots also tend to be less flexible and supple when compared to armours like gloves and jackets. But that is not an issue since their primary responsibility is to keep your ankles and feet safe. To sum it up, high-grade plastic and composites are the way to go as far as motorcycling boots are concerned.

7) The Hips

In the order of bones that break most often in motorcycle accidents, the hip follows the pelvis and the collarbone. That is because whenever your lower body is hit by an impact, the force gets channelled to your pelvis. Furthermore, a rider involved in a motorcycle accident tends to skid, roll or bounce along the surface on their hind parts. This makes motorcycle hip armour an absolute must. So, buy a riding pant that features either hip armour inserts or spaces where you can insert your own hip padding.

8) The Torso

A jacket to protect various parts of the torso is the quintessential piece of motorcycle riding armour owned by every rider. From simple denim jackets with leather patches on the elbow to chunky leather ones with molecular CE armour inserts at vital places, the choice is huge. However, it’s the latter kind that we recommend. Thick leather offers good resistance to abrasion while molecular armour is excellent at absorbing the forces of impact. Normally, molecular armour is soft and supple only to turn rigid when slapped with pressure during a crash.

9) The Back

Most of the body areas we’ve talked about till now are capable of healing after a crash, with the appropriate medical attention of course. The spinal cord, however, is not that fortunate. For motorcycle riders, the thoracic region (the area stretching from the upper back to the lower rib cage) is the most injury-prone part of the spine in crashes. The ideal torso armour should offer protection for the thoracic and cervical regions of your spine and generous amounts of rigidity to the back. As previously mentioned, your back needs to be protected from bending too much, which means soft armour won’t cut it. The more rigid the protector, the better it is for your back.

10) The Head

The case for good-quality helmets does not need to be made anymore. You must wear one when on a motorcycle. Of all the fragile parts of your body, none is more so than your brain. Statistics show that almost 40% of the deaths from motorcycle crashes are due to head injuries. And whether you buy motorcycle helmets online or offline, remember to pick a high-quality helmet that adheres to safety standards like ECE, SHARP or SNELL.

So there you have it, ten critical areas of your body that must have protection when you are riding a motorcycle. Once you protect these areas with the right armour, your motorcycle riding experience improves by leaps and bounds. How? Well, doesn’t your mind perform better when it knows it’s safe!

If you are looking for motorcycle clothing in Essex that protects your body in the ways mentioned above and is CE rated to boot, take a look at our collection of motorcycle riding apparel. S&D Motorcycles is based out of Essex and offers motorcycle repair services in addition to retailing motorcycle accessories and motorcycle helmets from renowned brands.

In Stock now, New for 2018 the Vancouver & Montreal winter Gloves.
Also in stock for the open face riders the new Assault mask, perfect for keeping the elements out while looking cool.
 
 

With the expansion of our shop we are now able to provide a more comprehensive range of Bull-It® Clothing. WIth its unique use of Covec® yarns and impact protection, Bull-It® have created a range of jeans and jackets stronger than leather. These hugely popular products have just gotten better with their new expanded range of SR6,Voloce and Stealth jeans and jackets.

Available in 3 styles Slim, Straight and Easy fit, with a huge range of waist sizes from 30 inches to 54 inches and 3 leg length options, Short 30 inches, Regular 32 inches, Long 34 inches in men’s fit, this is matched with an unrivaled ladies range with waist sizes from 04UK to 22UK. and 4 leg length options Short 29 inches, Regular 31 inches and Long 33 inches and extra-long 35 inches. (Jean style dependant).

S&D motorcycles are pleased to announce the opening of our newly extended and refurbished shop and clothing department. Hosting a range of products from the market leading clothing and helmet manufactures including Arai, RST, Alpinestars, Bull-it, Oxford, Muc-Off and HJC. We are also very pleased to be able to offer a dedicated ladies clothing department
We have also extended the main workshop giving our technicians a fantastic clean and clutter free workspace.

1st of November!!! how did that happen……
With the fact that we are now coming into winter, here at S&D we will once again be offering a free of Charge Winter Health check for your Bike or Scooter. Just phone or email us to book in a time slot that suits you.